I've now started creating my masthead, i've decided instead of having straight text i've put a 10% slant on it. This makes the name of the newspaper stand out alot more compared to other papers that may be on the shelf. I've also added a slogan/tag line for the paper that is 'something for everyone' this implies to readers that anyone in the local communitiy can read it and it doesn't just apply to certain groups of people. I've also added an anchor as a logo which i made on photoshop, i've chosen to use an anchor because the newspaper is Portsmouth based and Portsmouth is known for its Naval background.